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- Year 2019
- Services
- UX Strategy
- Visual Design
- Interactive Design
- Front-end Development
- Content Management System
- Shopify Integration
- Custom API Development
- Search Engine Optimization
- Visit openfarmpet.com
Website
Open Farm has brought their mission to create more nutritious and ethically sourced pet food to life using a brand story rooted in their origins and beliefs. We focused on creating a digital experience that honored their vision, and sat firmly at the intersection of product-centric and brand-driven. Because when people make emotional connections with a brand's story, they've taken that first step towards clicking “Buy”.
Ecommerce
Putting the user first, we designed an integrated shopping process that feels both accessible and contextual. We focused on streamlining the user journey so customers could easily progress from learning about the brand and its different lines of foods, to making the right purchase for their pet.
We layered in subtle interactive touches, like a rollover quick-buy feature and a global slide-out cart, which combined to make it easy for users to move from adding items to checking out. Leveraging our expertise with the Shopify platform, we integrated product subscription options, custom checkout flows, and proprietary custom apps to enhance the user experience.
