- Year 2018
- Category→
- Luxury & Fashion
- Work→
- Editorial design, art direction
- Client→
- Tom Wood
Website
Choosing a new school is a big decision, and with much of that research now taking place online, prospective students deserve an intuitive experience to help navigate the process. Our approach was heavily focused on reorganizing content and developing a navigation framework that supported a range of discovery objectives. We then layered in an engaging user experience designed to capture audience attention, promote deeper learning opportunities, and funnel users towards enrolment.
Sotheby’s campuses are situated within global hubs of arts and culture, and they draw students seeking to pair their education with an opportunity to get involved. To make these communities more accessible to new students, we showcased industry events and highlighted the faculty and alumni personalities that could serve as a bridge into local networks. These features promote the diverse ways students can engage, effectively helping them cultivate relationships that stretch beyond the program and into their careers.
